If you have an interest in Indian cricket then the chances are you have come across the Indian Premier League before, which many people argue is the most popular cricket league in India. However, with cricket being such a loved sport in this part of the world it stands to reason that there would soon be more options than just one league – and that is where the Pakistan Super League comes into play. In the grand scheme of things the Pakistan Super League is a relatively new addition to the world of Indian cricket, but it’s already proving popular and experts predict that this popularity is something that will continue to grow.
The Involvement of Businesses
With the involvement of businesses in the Pakistan Super League, there are plenty of people invested in whether or not their team will do well. Not only do the investors want their team to be successful, but it is likely that those who work for that employer will be invested too. All teams within the Pakistan Super League are owned by a mixture of wealthy individuals and big businesses. This also means that a monetary value has been placed on lots of the players, as team owners want their team to do well and therefore are happy to invest in the right players to help ensure that this happens.
Social Media Sponsorship
Cricket is a massively popular sport across India and as such many businesses use games and grounds as a way to advertise their products and services. There are also many that chose to sponsor teams in order to have their branding included on things like team kits. Last year saw the Pakistan Super League form a partnership with both Facebook and TikTok. It allowed Facebook to show some of the matches via their Paid Online Events service; not only proving how popular this league is but also opening up the opportunity for those based outside of India to watch matches.
There are many people that use the likes of Sportsadda to follow international cricket matches so the introduction of Facebook and Tik Tok into the mix simply opened up cricket matches to an even wider audience, helping the Pakistan Super League to grow even further in popularity.
New Opportunities for Players
With cricket being so popular across the country there are many youngsters that grow up with dreams of playing professionally. If there was only one league then the opportunities available to these keen youngsters would be few and far between. The introduction of the Pakistan Super League meant that there would be even more chances of keen cricketers to play professionally and that would have been a strong reason for the cricketing community to support it. Within the Pakistan Super League, each team has to draft in one emerging player, helping to ensure that new players are given opportunities to shine. It is also encouraged that teams have a management team and coaching team made up of former greats and local gems, to ensure that there are also new emerging professionals within the league.
It’s Highly Celebrated
One thing that the Pakistan Super League does not lack is enthusiasm. It’s considered a highly celebrated event with the final match each year being something that so many people want to be involved in. It’s shown to millions on TV, as well as spectators keen to be there to watch the action live. Of course, the fact that the winning team will be crowned winners with a large trophy helps, but without a doubt, this is a league that people have embraced and this love of the league shows no signs of slowing down.
